Mysillyum, or My-silly-yum, is a series of refrigerated mushroom-based meat substitute meals that are contained in an innovative packaging system that is fully compostable. Mysillyum products aim to reduce carbon footprint while also creating a yummy meal containing none of the harmful additives that the typical meat substitute possesses. Utilizing the upstream innovation strategies of elimination and material circulation, the interior food-safe protective layer is a bag made of heat-sealed uncoated cellophane, the exterior box is made of citrus waste paper and it is printed with soy-based Risograph inks.

 

In addition to the production of the packaging itself, I conceptualized and photographed/digitally produced a campaign that emphasizes the fun, authenticity, sustainability, and of course yumminess of the product.