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The Rabbit Hole
Alice in Wonderland Cafe
Contributors: Celina Leung & Izumi Yasuda
Illustration
Layout Design
Motion Design
Visual Identity
Web Design
Packaging Design
The Ask: For a fictional aromatherapy business called Soluna, design visual brand identity options including logo, colors, and visuals that convey a professional, refined, friendly, and welcoming tone. Incorporate the meaning behind the name Soluna (Sun and Moon in Latin) and the goal of expanding their customer base to younger adults while maintaining their holistic values.
The Ask: For a fictional aromatherapy business called Soluna, design visual brand identity options including logo, colors, and visuals that convey a professional, refined, friendly, and welcoming tone. Incorporate the meaning behind the name Soluna (Sun and Moon in Latin) and the goal of expanding their customer base to younger adults while maintaining their holistic values.
In a team of three, I proposed and produced a type-oriented collaborative project designing Alice in Wonderland-themed restaurant experience called The Rabbit Hole Cafe. The visual identity and formal applications were inspired by the books, movies, and psychedelic imagery.
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